http://www.nrn.com/breakingNews.aspx?id=377992&menu_id=1368
This article explains what different QSR companies are doing to adjust their menus to the new health concerns of consumers. KFC, Taco Bell and Dunkin Donuts are a few mentioned in detail, as well as some others, such as Starbucks, that were quickly mentioned.
I work at Starbucks and therefore know a little more about it then I do the other companies, so I would like to elaborate on that a bit. The new Starbucks promotion is focused on offering the Skinny Vanilla and Cinnamon Dolce Lattes (Starbucks already offered these, but is now more focused on using them as a selling point) . Skinny meaning it has sugar-free syrup and non-fat (skim) milk. Also, Starbucks introduced healthier options for snaking. Instead of cakes and muffins, they now offer dried fruits and more nut options that are gluten free.
I feel that this is a major trend in American society today and a point we should focus in our presentation, also gluten free products coming out because of the rising cases of Celiac Disease.
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Because the country is getting more and more health consious, I definately agree that this is a major trend in the food service industry. You can see this with more Fast Food restaurants offering lighter foods such as wraps and salads, as well as side dish altertnatives to the more popular items. KFC is offering a 395 calorie meal to customers looking for lighter fare. Dunkin Donuts is even getting in on the act b offering egg-white sandwiches see link: http://www.nrn.com/FoodWatch.aspx?id=377920&menu_id=1532
ReplyDeleteI agree with Brittny , but i also think that all of this is nothing but lies at the end of the day. Everyone is promoting low calorie or low fat menu items, but we will never truly know if these items are lower in calorie or fat. This trend has been recognized by many quick service fast food chains and is growing across the country, but i would never trust a quickservice/fast food restaurant to give me "healthy" choices.
ReplyDeleteI also agree that this is a major trend in the food service industry. However all fast food restaurants are making low calorie or low fat menu items which in others words just are making ingredient substitution. Such as reduced-calorie mayonnaise-type salad dressing or reduced-calorie, reduced-fat mayonnaise. With this comes a switch for healthier recipes for the customer.
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