Tuesday, February 2, 2010

Taco Bell to promo new NBA 5-Buck Box during Super Bowl

http://www.qsrweb.com/article.php?id=17176&na=1&s=2

When it comes to quick-service the NBA & NFL half time is the best time to broadcast anything. With Taco Bell trying out this new 5 buck box which way to catch the fans but during half time. And the with help of NBA league biggest stars the five box is sure to sell if not from the taste for the star power.

2 comments:

  1. I guess you can say that there is a trend of QSR and sports, also that money saving aspect? 5 bucks for all that food is a pretty good deal. how can we use it in our presentation?

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  2. I agree with Caitlin sports and QSR is a big trend. I guess that this can be used as a sociocultural or marketing opportunities aspect. The media is one of the best ways to market to the masses besides internet. With it being intorduced during the superbowl this is going to probably be a great selling point for them. Superbowl commercials have been a part of our culure for many years. It is the biggest event after the superbowl.

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