http://www.qsrweb.com/article.php?id=16788&prc=59&page=145
In this article, The potential for growth of ethnic quick service restaurants is discussed. I feel like if it is approached correctly that it can grow past trend and become a mainstay in our society. Although ethnic restaurants are typically small and family owned, the potential for expansion in the QSR field is possible because of the curiousity of the younger generations in food. This can only be done if interest is tapped as soon as possible. Although they feel it is a long shot because of the nature of these restaurants, Panda Express, a chain Chinese restaurant has expanded nation wide despite its more local competition of family owned establishments. Not to mention that sushi while once considered exotic fare is now a mainstay on grocery store shelves. I do agree how ever that the methods of cooking and ingredients could prevent its spread because they are expensive and often labor intensive, which could cause the price of food to rise. It is often difficult translate ethnic cuisine to an inexpensive and quick option for consumers.
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My article is actuually about how Asian Cuisine is entering the QSR market (not just Chinese). Sushi has become huge on the east coast, but I feel it has always been a mahor part of western American cuisine. I love ethnic foods and am glad to see more and more at an affordable level, although I can see where the problem with cost of ingrediants comes in.
ReplyDeleteI feel that when it comes to ethnic foods it a hit or miss. Some people just love the taste of something new, but then you have some who just stick to what they know. When bring something new such as an ethnic food just need to know where to start and how to market it.
ReplyDeleteI agree with Rob and I believe this is unfortunately a fad. Americans are not keen to change especially in food. Tradition is a mainstay in QSRs the main focus is Burgers then comes the specialty items, and how long does it last? It will take a lot for ethnic restaurants to go mainstream.
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