Sales Of Burgers And Sandwiches Featuring Premium Beef Are On The Rise - QSR Magazine
Nothing is more American than a hamburger, in the States it is pretty much an institution. If you dont believe me look at the Fast Food and Fast Casual food service establishments that you see during an average drive to the store. Sure there are the Pizza Huts, Taco Bells and KFCs but compare that to the Wendy's, Mcdonald's, Burger Kings in size scope and location of these particular restaurant. In addition you see alot of sandwich places as well like Blimpies, quiznos and of course the king, Subway. But now more and more these establishments are featuring premium beef in thier sandwiches and Customers are eating it up.
I definately see and increase in the use of premium beef in burgers and sandwiches. When I go down to Georgia there is a restaurant called Hardees that has been bosting 1/4 pound certified Angus beef. From what I observed when I went in there that was the most popular burger. Mcdonalds also started offering premium burgers in addition to there normal fare. The article says that part of it is caused by an upturn in the economy however, I think its because people are more knowledgable about food and are sick of accepting what there given.Even within the school you can see it, like in City Burger boast 100% all natural beef burgers. I think that in some restaurants it maybe a trend but overall customers want better money for thier dollar. Especially with the economy as it is. I had an experience at Joes American Bar and Grill, were i had a 10 dollar bacon cheese burger. I was a little aprehensive to order it but after trying it it was well worth it. Between the quality of the meat, bread and the freshness of the food, its understandable why its becoming increasingly popular to offer premium beef in foods
Because the customer palate is becoming increasingly sophisticated, flavors matter. Charley's subs are now offering a Korean inspired Kogi Beef Sub. This also includes using new ingredients and cooking methods.
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I think this is a fad right now because of the recession. i definnitely see a lot of quick service restaurants offering "premium" sandwiches from applewood smoked bacon burgers to the angus beef at McDonalds. these QSRs are competeing with the gourmet market and making a killing. Why pay $13 for a burger when you can get it for $5 or $6? It's all a gimmick for the recession.
ReplyDeleteI feel like with everyone gaining an interest in food now, that the "premium" sandwhich id probably going to last a while. It's true that this is a way for McDonalds and othe OSR's to compete with the gourmet market, but also with shows like "Boy Meets Grill" people are more likely to want the "gourmet" sndwhich without the gourmet price and even after the recession I believe people will still want that.
ReplyDeleteI think when it comes to the premium beef. The high end restaurants are taken a major lost. Why go pay 15$ for a burger when you can run to the nearest fast-food place and get it for 5$.
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