Should QSR burger chains rethink the combo meal? QSR Trends QSR Web
This article talks about combo meals and their unpopularity in the new year and last. Sales have been going down 1to 2 percent due to dollar menu choices and limited choices. Studies ahve shown that consumers want healthier options in stead of the traditional freos and drink. I think that this article speaks on the very important issue of obesity in America and what the QSRs need to do to fix the problem. More options equals good results but healthy options eqauls great results.
Tuesday, February 2, 2010
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No I don’t think QSR should rethink their combo meals. This day in time combo meals are different from how they use to be. You don’t have to just get fries most fast-food offer healthier options with theirs meals. With out a combo people may think their are spending to much money to eat at that burger chain.
ReplyDeleteI agree with Rob. But at the same time I feel that you not only have to offer the healthier options but change the advertising for the QSR that is offering it. No one is ever going to think of McDonald's as healthy unless they start advertising the healthier options more and also coming up with more and better healthier options.
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